Meraki AP provides splash page feature (aka captive portal) for guest WiFi. In click-through mode, guest can simply click the button to get the Internet access. You can choose Meraki default template or use your own custom splash page.
There are many benefits of using custom splash page.
When a client connects to your network a web browser is opened with an HTTP-based request (ie. http://google.com). After you have successfully completed the steps described in the configuration section below, the AP in your network will intercept this request and redirect the user through the Meraki cloud platform to the custom URL you specified.
With the captured device information, you can perform many big data analysis such as royalty statistics, behavior analysis, etc.